About Us - SK Direct & Superstar Kids
At SK Direct, we’re more than just a supplier — we’re your trusted partner for high-quality consumables and resources delivered direct to your door. Whether you’re sourcing wholesale nappies, wholesale toilet paper, or wholesale interfold paper towel, our mission is to make access to everyday essentials simple, affordable, and reliable.
Our Story
Based in Melbourne, SK Direct is proudly part of the Superstar Kids / JayServe Group, a family-owned and operated business with over 15 years of experience. Our roots are in the early learning, kindergarten, and primary school sectors, where we’ve built strong relationships by delivering outstanding products and personalised service.
Our success has always been grounded in one promise: to supply consumables direct to consumer at competitive prices, without compromising on quality.
Supporting Educational Environments
At Superstar Kids / SK Direct, We understand that every classroom, childcare centre, workplace and school has unique needs. From setting up a brand-new early learning centre to keeping a busy kindergarten stocked with essentials, we deliver tailored solutions that save time and money.
Our wide product range spans beyond consumables, covering:
- Durable classroom and office furniture
- Educational and creative resources
- Art supplies
- Kitchenware and cleaning supplies
And, of course, bulk consumables like:
- Wholesale nappies in trusted brands
- Wholesale toilet paper designed for everyday use
- Wholesale interfold paper towel for schools, childcare, and commercial spaces
Why Choose SK Direct?
- Experience you can trust: Over 15 years serving Australian schools and childcare providers.
- Competitive wholesale pricing: Save more on bulk orders of nappies, toilet paper, and paper towels.
- Consumables direct to consumer: Delivered straight to you or your centre, school, or business.
- Personalised service: Our team provides expert guidance and support, tailored to your needs.
- Commitment to quality: Products designed to stand up to daily use in busy environments.
Our Mission
At SK Direct, we’re dedicated to helping you create vibrant, functional, and sustainable environments. By providing affordable access to essential consumables and resources, we enable educators, carers, and families to focus on what truly matters — supporting children’s learning and development.
Acknowledgement of Country
SK Direct acknowledges the Traditional Owners of the land on which we work, the Boonwurrung people of the Kulin Nation. We recognise Aboriginal and Torres Strait Islander peoples as the land’s first storytellers with continuing connection to lands, water and communities. We pay our respects to Elders past and present.